New Zealand All Inclusive Vacations

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Feb 19 2010

New Zealand All Inclusive Vacations

Are You Tired of Being a Broke Travel Agent?

Travel Trend Research Using Google Trends - Part 1

The tourism industry is experiencing new challenges with the rising price of fuel, worsening airport delays and the U.S. dollar weak. Fortunately, vacationers are getting smarter instead of giving up and staying in house. They are comparing the domestic and foreign currency to help choose destinations, comparing road against air travel, the purchase of all travel packages inclusive and even re-discover travel destinations closer to home. But where they all go, and more importantly, what types of destinations are attracting them?

Google Trends is an online tool that provides information on travel trends worldwide. The tool is provided by Google Labs and shows the comparison the popularity of different search phrases. Try it yourself: go to Google Trends (see link at the end of this article), copy of "business travel, holiday travel, holiday travel "(with commas but without the quotes) in the text box and click the Search button trends.

Do you see a graph with a colored line for each of the three phrases that have entered? Notification of those years along the x axis, including tick marks in each quarter year. Google Trends uses the first sentence in your list as a baseline for comparing the remaining sentences. Can you see how the interest in vacation and holiday travel is greater than the interest on business trips?

Seasonal trends that vary depending on the different journey. For example, interest in holiday travel is higher in January and steadily decrease towards December. The holiday travel follows a similar trend except for a large increase in the interest during summer (ie summer in the northern hemisphere). Business travel has continued popularity throughout the year except for a fall in December, when the weary road warriors spend more time with the family for the holidays.

Now let's look at regional interest, your search phrases. In the bottom of the page, change the selection in the "Rank" dropdown list, and then look at areas with the most searches for phrases (remember that these are the places online searches did not originate, the places where people want to visit). You will see "holiday travel" is a phrase popular in Canada, U.S. and the UK, while "Holiday travel is popular in the United Kingdom, Ireland, New Zealand and Australia. This knowledge can help identify important keywords for the public of the different regions.

It is important to understand that normalizes data from Google Trends, that is, the results are classified compared to all searches in that area. This prevents areas with high populations of overwhelming outcome compared with other regions. The benefit can calculate the percent interest of the population of a region, regardless of population size. In our example, could be people in New York to London in search of a "business trip", but according to Google Trends, a higher percentage of London that the people of New York is interested in business travel.

In Part 2 we will explore the trends in travel destination type.

Tourism Business Frontiers: consumers, products and industry (Tourism Futures)
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As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from these changes. New Tourism Consumers Products and Industry: Present and Future Issues is part of a two part set with its companion text, Tourism Dynamics, Challenges and Tools: Present and Future Issues which takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions. Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential. * Explores vital issues and changes related to new consumers, new products and new industry * Provides the manager of tomorrow with the ability to look beyond normal planning horizons * Written by an international team of contributors, drawing on a variety of exemplary cases* A companion text to Tourism Management Dynamics

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Backpackers have shifted from the margins of the travel industry into the global spotlight. This volume explores the international backpacker phenomenon, drawing together different disciplinary perspectives on its meaning, impact and significance. Links are drawn between theory and practice, setting backpacking in its wider social, cultural and economic context.