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Description

Hundreds of color photos Free pocket map inside,plus easy-to-read maps throughout Exact prices, directions, opening hours,and other practical information Candid reviews of hotels and restaurants,plus sights, shopping, and nightlife Itineraries, walking tours, and trip-planning ideas Insider tips from local expert authors

Discover The Best of Cancun and the Yucatan Travel tips from Frommer's Cancun and the Yucatan 2011 The Yucatán Peninsula welcomes more visitors than any other part of Mexico. Its tremendous variety attracts every kind of traveler with an unrivaled mix of sophisticated resorts, rustic inns, ancient Maya culture, exquisite beaches, and exhilarating adventures. We’ve logged thousands of miles crisscrossing the peninsula, and these are our some personal favorites. Top Destinations by Category The Best Beach Vacations The Best Archaeological Sites The Best Active Vacations The Best Places to Get Away

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• ISBN13: 9780470614327
• Condition: New
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Description

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven book draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you understand?and succeed in?today's business environment.

Description

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the aviation and hospitality industry and destination management. The most recent developments in marketing and sales as well as in travel technology and business travel are of key importance for managing travel and tourism companies. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Convention Market Trends & Innovations.